Transform your craft. Elevate your career. Build the business you deserve.
With over 20 years behind the chair, Morgan Tully shares her dry cutting framework that transforms your craft and your business.
GROW WITH MORGAN TULLY
With over 20 years behind the chair and a reputation for creating lived-in, effortless hair, Morgan has built more than a salon — she’s built a business model that works.
Too many stylists are overbooked but underpaid, working long hours while unsure how to grow. Morgan’s education isn’t just about cutting hair — it’s about building a profitable, sustainable career.
Through her Business of Dry Cutting framework, Morgan teaches you how to:
Turn dry cutting into your most profitable service
Charge with confidence and raise your rates
Build a waitlisted clientele with smart marketing
Use content to attract dream clients and grow your authority
Structure services and systems for six-figure growth
SIGNATURE MASTERCLASSES + WORKSHOPS
These career-elevating masterclasses combine Morgan’s dry cutting method with the business strategies that help stylists earn more, work smarter, and grow faster.
DRY CUTTING WITH MORGAN TULLY
AT SOFLO & CO | MONCTON, NB
INTIMATE INTENSIVE
Designed for stylists who want the one-on-one experience but thrive in a collaborative setting. Limited to 5–10 people, the Intimate Intensive blends Morgan’s mentorship with peer learning and hands-on growth.
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In-studio group training with Morgan
Hands-on dry cutting practice
Business + pricing strategies
Content creation opportunities with model work
ONE-ON-ONE MENTORSHIP + SHADOWING
One-on-One and built around you. A fully customized mentorship day with Morgan, designed to meet you where you’re at. Perfect if you want direct feedback, hands-on training, and business clarity tailored to your goals.
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Full day in-studio with Morgan
Shadowing behind the chair
Business coaching (pricing, branding, content, booking systems)
Option to bring a model + create content for your socials
HOST A CLASS AT YOUR SALON
If you’d like to bring Morgan to your city, we’re now booking a limited number of in-salon education dates for 2025/2026, offering you and other stylists the chance to learn directly from Morgan in your own space.
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Dry cutting & styling techniques
How to elevate your Instagram & visual brand
Booking blueprint for stylists ready to grow
Creating high-quality client content (reels, photos, BTS)
Pricing confidence & service structure
How to build a 6-figure clientele
INTIMATE INTENSIVE
Designed for stylists who want the one-on-one experience but thrive in a collaborative setting. Limited to 5–10 people, the Intimate Intensive combines Morgan’s mentorship with peer learning.
Includes:
In-studio group training with Morgan
Hands-on dry cutting practice
Business + pricing strategies
Content creation opportunities with model work
ONE-ON-ONE MENTORSHIP + SHADOWING
One-on-One Education, Built Around You. A fully customized mentorship day with Morgan, designed to meet you where you’re at. Perfect if you want direct feedback, hands-on training, and business clarity tailored to your goals.
Includes:
Full day in-studio with Morgan
Shadowing behind the chair
Business coaching (pricing, branding, content, booking systems)
Option to bring a model + create content for your socials
HOST A CLASS AT YOUR SALON
If you’d like to bring Morgan to your city, we’re now booking limited in-salon education for 2025/2026.
What You’ll Learn:
Dry cutting & styling techniques
How to elevate your Instagram & visual brand
Booking blueprint for stylists ready to grow
Creating high-quality client content (reels, photos, BTS)
Pricing confidence & service structure
How to build a 6-figure clientele
FAQ
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Most sessions are hosted in Toronto at THIC Studio. For One-on-One Mentorships and Intimate Intensives, you’ll be in-studio with Morgan at THIC. If you book Host Morgan at Your Studio, she’ll travel to your salon for in-salon education.
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Yes — for One-on-One Mentorships and Intimate Intensives, you have the option to bring a model. This gives you the chance to create hands-on content and walk away with material you can immediately use for your portfolio or social media.
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We recommend booking at least 4–6 weeks in advance to secure your spot. Morgan’s schedule fills quickly, especially for One-on-Ones and group sessions. If you’re interested, submit your form early so we can hold your preferred dates.
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Morgan’s education is designed to meet you where you’re at. Whether you’re a new stylist, or an experienced salon owner, the sessions are tailored to your career stage. The goal is always the same: to sharpen your technique and give you the business tools to grow.
Education Interest Form
